After 2011 Latour left the en primeur trade in order to release “ready to drink” wine with perfect provenance. Was anyone wondering how they would make money until they caught up to a ready to drink 2012 vintage? The answer is remarkably simple, tap into prodigious stores of back vintages and re-release wines that have already been sold en primeur. The first item up for re-release is the 1995 which was originally released en primeur in 1996 for 737gbp per case. Apparently perfect provenance is worth 4,238gbp. This is the first salvo in the “double sale” era of Latour and contrary to the new way of doing things it feels very much like business as usual in Bordeaux.